Recruiting Tips

How Social Media Affects College Soccer Recruiting

By Inkbound 5 min read

How college soccer coaches use social media in recruiting, what to post, what to avoid, and how to build a recruiting friendly online presence.

Coaches check social media. Every single one. Your online presence is part of your recruiting profile whether you like it or not.

What Coaches Look For

Character confirmation. Coaches want to see that you are a responsible, mature person off the field.

Red flags. Inappropriate content, negative attitudes, disrespectful behavior, or anything that reflects poorly on you.

Soccer content. Coaches appreciate seeing your dedication to the game: training clips, team celebrations, game day posts.

What to Post

  • Game highlights and training clips
  • Team celebrations and achievements
  • Academic accomplishments
  • Community service and extracurriculars
  • Positive interactions with teammates

What to Avoid

  • Inappropriate language or content
  • Negative comments about coaches, referees, or opponents
  • Party photos (even if you are not doing anything wrong)
  • Complaints about training, teammates, or playing time
  • Political or controversial content (coaches want low risk recruits)

Platform Strategy

Instagram: Most coaches check Instagram. Keep your profile clean and professional.

Twitter/X: Follow college programs and coaches. Engage positively with their content.

TikTok: Fun training clips are fine. Avoid anything that could be taken out of context.

YouTube: Host your highlight video here. Make it unlisted (not private).

The Audit

Before you begin the recruiting process, audit your social media:

  1. Search your name on Google. What comes up?
  2. Scroll through your last 100 posts on each platform
  3. Delete anything that could be seen negatively
  4. Ask a parent or coach to review your profiles
  5. Set up Google Alerts for your name

FieldVision AI Profile Management

FieldVision AI helps you build a professional recruiting profile that coaches can access. Our platform centralizes your athletic and academic information, highlight video, and contact details in one clean, coach friendly format.

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